8 Ways to Grab Your Audience’s Attention

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A kick-ass opening scene can change everything. Audience’s Attention.

Your audience walks into your website and clicks on your video with expectations of something great. Those expectations are either met, exceeded, or are confronted with disappointment within the first moments of the film’s start. Audience’s Attention.

Yes, the opening scene sets the tone for the entire video. It can be funny, scary, and even better: of epic proportions.

In an oldies movie week, I was captivated by an opening scene where an underwater shot shows a girl swimming, with ominous music playing in the background. The music is a prelude, I know something will happen, and sure enough, something drags her underwater.

You might guess the title: it was Jaws. Maybe the scene even plays again in your head whenever you are in similar surroundings.

While movies have an entire 2 minutes to capture the audience’s attention as it begins, explainer videos aren’t nearly as lucky. With people’s attention spans getting more and more narrow, the first 15 seconds translates into such a critical moment–they set the tone for the entire video, and you need to make sure that tone is consistent from beginning to end. Find a hook and engage your audience. Your opening must grab the viewer. Don’t waste it. Use the opening scene to create a world worthy of getting lost in; use it to set a tone all its own.

Often, one of the best ways to open a story is by presenting the common problem, or the pain points your audience is experiencing. What freaks out your potential customers? What confuses them about your product or offer? You HAVE to give the audience a story they want to root for. You have to present the right angle and moment to make the audience root for your story.

Below are some good opening scenes that you can learn from. Regardless of your video’s goal, use the space well. After all, first impressions matter.

Present the problem

Why it works?

iRevive spray provides a unique solution that most people need, so we present the problem to the viewer: you drop your phone in the water. Next, we share people’s advice about how to solve the problem. Then we tell the viewer some trivial facts that may cause further problems.

Connect with your audience

Why it works?

This is a story that you can connect to.

Rawaabit is an Internet service provider based in Libya. Here we present the situation that most everyone can relate to: you are excited about a moment, and you want to share it with people on Facebook, but it takes forever to upload a photo.

The viewer relives the experience and frustration. Ever read a book and feel, “I wish I had read this book when I faced the same problem”?

By presenting a relatable situation, your audience can connect with your brand. Other than that, you’ll be able to provide them a solution that works.

Know your target audience

Why it works?

Filibox is a magic box that contains all the things kids need to start their own craft projects.

Here the video actually targets the parents, so we throw in the questions that heighten the parents’ awareness about their kids’ creativity. No parent in the world wants to hinder their child’s creativity.

Tackle pain points

Why it works?

Selling a property is not easy. Nor are the terms they use in the real estate business. So here we try to talk about it in the tone and language that is easy to understand. We show many of the problems that need tackling while keeping them simple, including the calculations required.

This is a great way to connect with your audience because it hits a valid pain point most people have. Real estate jargon can be intimidating. This video breaks it down in a way that’s easy to comprehend, making it easy for the audience to digest.

Keep it simple

Why it works?

Casual tone. Popular icons. Funny visualizations. It just grabs the viewer’s attention from the start.

Sometimes less is more, and simplicity is key. Intricate illustrations can be great, but sometimes ditching the extra elements and going for something simple is all you need. 

Use metaphors!

Why it works?

Similar to Rawaabit, it presents an everyday problem that people can relate to. And even better, it educates the viewer by using a natural metaphor.

Metaphors are great tools to explain complex situations. They’re also fun to use and make hard subjects easier to take in. 

Change the format

Why it works?

Just like Hyperbiotic and wait.co.uk, the video uses a simple metaphor and humorous tone. Unlike most explainer videos, though. This one starts with a positive premise. Most videos show a negative proposition and offering a solution. Sometimes, you need to change up the format to keep your audience on their toes.

Keep it short

Why it works?

Popular topic gets to the point from the start. Typography is easy on the eyes and employs interesting colors. Cheerful music. All the elements beg you to stay.

Time is of the essence. No one likes to watch long and winding videos that provide nothing valuable. By keeping it short and stating the main point, you’re doing your audience favor in the beginning. 

Final Thoughts

So which solution is the best for your video? Of course, it depends on your business’s nature and, more importantly. Your audience and the kind of problems that haunt them.

Everyone has different problems. Every industry also has various issues. So, it’s super important to do your research right and invest extra effort in the early development stages. Audience’s Attention.

Naturally, you want to make sure to take your time and get it right. Doing it in a hurry might seem wise. But it can do more harm than good. 

Even though you’re investing in an established brand to create your flick. You’ll want to control your script or at least have a part. In its design since you know. Your product and industry the best. 

So, you’ve decided you want to make an explainer video. But you’re not sure where to begin? Audience’s Attention.

Don’t fret, we’re here to help.

Author Bio

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter: @breadnbeyond
Email: [email protected] 
LinkedIn: Andre Oentoro

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