Posting, tweeting, and pinning regularly can be really rewarding as fast as you can post. Most users follow hundreds of other users and businesses, so the downside is that your posts will be buried deep in their newsfeed within hours. Social Media Tips
Internet marketing for construction companies
1. Post on a regular basis
Because of this, if you want people to see your posts, you should post at least 3-5 times per week on Facebook, and some more on Twitter. If you don’t have time to do it yourself, you may want to consider handing over the task to a more social media-savvy employee (or an outside agency).
2. Draw one or two social media platforms
While you may ultimately be able to have a presence on every Social Media Tips platform on the Internet, choose one or two to focus on when you first start. Maintaining accounts can be more of a task than you expected and easier to overcome.
While you should claim on all the major platforms (Facebook, Twitter, Instagram, and Pinterest, just to name a few), you can avoid frustration by actively maintaining just one or two. Once you get into the habit of updating once, you can slowly start adding to others.
3. Mix the content of your posts
Posts should be anything but annoying on social media, but very often, businesses have trouble mixing what they write. In general, 50 percent or less of your posts should be self-promoting. The rest can be anything from news to humor
4. Take pictures before and after your work
As a construction company, one of the most interesting things you can post is before and after photos. Although property owners need your permission before sharing, they can be a great way to demonstrate your abilities.
Before and after a house photo
Also, satisfied Q Stomer can even share these posts with their friends and family
When you’re first getting started, it can be hard to create the following and get a decent amount of choices for your pages. And you should definitely let your employees, friends, and customers know that this page exists at a time when you don’t want to be annoying.
Keep in mind that no one can like your pages if they don’t know it exists, so consider advising your personal friends and family members about it, as well as making an organization-wide announcement.
6. Reply to comments and reviews
On your Facebook business page, you’ll notice that people may leave comments and reviews. This can be scary, as anyone can post on your page but you should see this as a good thing as long as you are confident in your organization and kind to your customers!
Thank your happy customers for sharing and resolve your dissatisfied customer complaints. It will show your followers that you really care about your customers.
Respond to client comments on Yelp
7. How to share videos
While you may think that sharing on-screen videos about how to tackle certain projects will inspire viewers to do everything themselves and not require your organization, it usually has the opposite effect.
Most of the time, those who watch these videos will not have the skills or inspiration to do all the work on their home improvement project without outside help. Instead, they will see them as an inspiration to make their home look better. And if they decide to contact an organization to make it happen, who do you think they will think of? You.
8. Jump on board with trending topics
Social media should not always be serious. If you noticed a fun or interesting trending topic and could somehow relate it to your organization, go for it! Hashtags can be a great way to target and show some personality.
That being said, always make sure you understand the hashtag before using it. Many organizations have mistakenly tweeted jokes or promotional material using hashtags related to sensitive issues such as national catastrophes or domestic violence, and this kind of mistake can seriously damage your reputation.
9. Evaluate your posts
One of the best aspects of Facebook’s business pages is that you can track analytics for your posts. It lets you see which post has the best performance. For example, if you discover that posts with close-up images drive more viewing, liking, and sharing, you’ll know how to take pictures in the future. Social Media Tips.