Email marketing has always been, and for good reason. It’s a regular and effective way to connect with your leadership, nurture them, and convert customers, consistently winning over all other marketing channels.
In this guide, we will guide you through the whole process of setting up your email marketing funnel so that you can achieve 24/7 leads and generate sales.
What is email marketing?
Email marketing possibilities and highly effective digital marketing strategies for sending emails to customers. Effective marketing emails transform prospects into customers and make one-time buyers loyal, fans.
Pro Tip: Check out these digital marketing best practices to equate your marketing game.
This guide is for those who are ready to commit to email marketing. If you are unsure, you may want to read our guide on why you need to create an email list right now!
This is a long and detailed guide, so we have divided it into several sections so that you can use the links in the content below.
The importance of email marketing
We’ve covered the biggest question, what is email marketing, but why email marketing is so important to your business. Let’s talk about that now.
Despite the rise of social media and unsolicited spam email (which is never a good marketing strategy), email is the most effective way to nurture leads and turn them into customers.
There are many reasons why one of your top priorities should be email marketing, but the top 3:
1. Email is the # 1 communication channel. Did you know that at least 99% of customers check their email every day? It can not be said about any other communication channels.
2. You own your list. Your account (including all your fans and posts) on any social media platform can be suspended or deleted without any reason. However, you own your own email list. No one can take these leads from you.
3. Converts email better. Products marketed through emails cost 138% more than those that do not receive email offers. It’s huge! And if you think social media converts better, think again: the average order value of an email is at least three times higher than social media.
Email is the best way to sell online.
How: Email Marketing
Wondering how to get started with email marketing? Here’s how it breaks down.
You start with your list. OptinMonster has made it extremely easy to start collecting leads right now without any email marketing services including our Monster Leeds integration.
With Monster Leeds you can start creating your own email list and even start reaching for leads while safely stored inside your OptinMonster dashboard. Then, when you’re ready …
You add an email service provider. There are many of them here, but we take the work of guessing and make it really easy to choose the right one for you and your goal.
After these two steps, the point of modifying your lists and your messages is simply to reach out to your audience and truly connect with them. Also, you’ll be able to set up some automation in your email service that will make things easier for you.
Ready to jump? Let’s do it!
Increase your email list
What most people do when it comes to creating email lists is to put an opt-in form on their website and expect people to sign up. Unfortunately, this strategy usually does not work very well.
To grow your email list you need to attract people with attractive offers. You need a lead magnet.
What is a lead magnet?
A lead magnet (a.k.a. an optin bribe) is something great that you provide for free in exchange for an email address. You don’t have to spend to make it; Most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself with minimal or free.
It can be anything you like, as long as it is not value-free with your audience.
Selecting an Email Marketing Service
You need to get their permission before you can email someone. If you start with an option, you get that permission, so hur! This makes opt-in email marketing great. Be extremely careful if you do not use Optin.
Sounds like a great shortcut when buying email lists, it’s not. And we do not recommend it.
We also do not recommend adding an email from the business card of the person you collected at the conference. If you do not have permission to publish to send your email newsletters, your emails are spam. And it doesn’t serve your business anyway.
People from around the world who don’t choose your email list will buy from you. Sending these to anything would be a complete waste of your time and money.
All you need to get started is 1) an opt-in form and 2) an opt-in email marketing service.
OptinMonster helps you create intelligent option forms and test them without hiring an A / B developer. This and many other factors lead OptinMonster to one of the best WordPress plugins for production. You can quickly and easily create dynamic, targeted, and personalized opt-in forms that can be embedded anywhere on your site.
Email marketing with optinmonster
You also have the option to present them to specific people browsing your site at specific times to maximize your conversions. In the next section, we will discuss more how to create high-conversion opt-in forms.