Having good website traffic is essential for your business to thrive. Website traffic itself is an indicator of how your marketing strategies are working.
But when you take steps to drive traffic to your website, you must make sure that you are attracting the right traffic. Traffic is not good for the sake of traffic! Need to convert and create more customers.
There are many ways to drive proper traffic to your site. But what you need to make sure is that the increase in traffic should be directly linked to the increase in engagement. And it all starts with enticing the right visitors to your site.
Here are 7 key ways to increase website traffic that will boost your business:
1. On-page SEO
Your first step is to take care of the on-page SEO elements. Focus on improving your page ranking so that it attracts more traffic. Take care of the factors that will affect your site’s traffic, starting with high-quality content and accurate meta-descriptions, modifying URLs, and using backlinks. Take some time to decide what works and what doesn’t for your website; Perform proper SEO strategies and increase traffic.
2. Social media and hashtags
More people can visit your website through social media promotions than direct search results. This is mainly because people spend more time on social media than looking for the business they want to buy products or services from.
Choose useful pages or blog posts from your website and promote them on Facebook, Instagram, and LinkedIn. If your content is good and shareable, it can generate more traffic by sharing.
Be sure to include the appropriate hashtags in your posts and pages to increase the searchability of your website. This will help attract lots of free traffic.
3. Email marketing
Marketing via email is an effective strategy but if you do it right you can attract a lot of traffic which will also convert into sales.
To keep in touch with your customers, send regular newsletters and emails with interesting offers and deals. Make sure you don’t bomb your customers’ inboxes with emails, otherwise they will end up unsubscribed or customers will decide to unsubscribe or delete the subscription. Spend some extra time and think a little about the subject line and content of your emails so that they can effectively influence customers and increase traffic.
4. Guest blogs, podcasts and videos
This is the age of influencers Post a blog to any industry influencer for your business. You may also have a conference with the influencer and publish it on your blog. This can lead to a lot of organic traffic because influencers are more likely to check out any website or business they offer.
You can publish a podcast or a video that will reach a large number of people. You can make a collaboration with the influencer for a mutually beneficial agreement directed to attract more traffic to your website.
5. Google Advertising
Advertising on Google is one of the best ways to reach the right audience. Use featured Google ads at the top of search results. Keep in mind that when searching using these keywords, Google will consider the quality of your keywords and your content before ranking higher or higher in your search engines. This method is also economical because you only have to pay when someone clicks on your website. When users search for local businesses, you can choose to appear alongside Google Map search results.
6. Social media and online advertising
It’s like Google ads, but your website will appear in relevant news feeds instead of at the top of search results. This is also a paid feature but it is very effective in identifying your target audience and making sure the right people are seeing your ad. Since social media platforms like Facebook and Instagram contain more data about their user’s demographic and online behavior, ads are targeted to the right audience with high-class accuracy.
You can pay for display ads where your website is advertised on relevant websites and blogs. For those who have already clicked once on your website and visited them once, they will choose the option to re-promote ads, as they too are likely to return.
7. Google is my business
Google My Business is a free website traffic generator tool that you can use if you don’t want to spend money. But if you are using Google My Business, you need to spend some time and effort to attract the right traffic to your website.
Yours in Google My Business